One thing I've learned from years of blogging in different niches is that you should keep your blogs alive if you can. This is because the longer they're up there, the more SEO value they accrue. Blogs and websites are a bit like wine and cheese in this regard. The older they are, the better they get!

I've also learned that local blogging is a really good niche to get into. Firstly, they're really easy and fun to write. You really don't have to do much research. Just by having lived somewhere ...
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NSW Premier Mike Baird has clearly put a lot of time and energy -- not to mention (taxpayers') money -- into mastering social media marketing. He is widely regarded as being ahead of the political pack when it comes to his use of Twitter and Facebook in particular to get his message out to the electorate. I don't think there's any doubt about that.

Sure, there are many politicians on Twitter. But they tend not to engage with other tweeps so much. And from time to time some show a worrying lac...
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An analogy is often an effective way of describing how something works. And it can be particularly useful for those who are new to a field, interest or skill. So here's one for social media marketing: It helps to think of whichever network you've chosen as being a lot like a bicycle. 

While digital technology is far more intricate and sophisticated than the humble old bike, when all is said and done it's still just basically a machine that enables you to do something efficiently. In the case o...
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