When it comes to social networking obviously Facebook is king and it will be for quite some time. But there have been many changes in the online landscape recently, with new sites popping popping up all over the place targeting various niches.

One of these of interest to Sydneysiders is Nabo. It's a locally owned site that received some major backing to get going. (There was another one in this vein that is still up online but a bit of a ghost town now. That's Housenet.)



What makes Nabo unique ...
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One phrase that is often repeated these days is "it's called social media for a reason". That highlights an often overlooked fact: you've got to communicate with others for it to work. And people being people, much of this will involve emotions.

Not understanding this is perhaps the biggest barrier to success with this method of promotion, in my opinion. Many get into it thinking it's primarily a technical process, or just an advertising method. They use it as such and nothing or very little ...
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