I've always been fascinated by cafes, and why some are so successful and others not. Obviously they need to make good coffee. And there is a real skill in that. But atmosphere is just as important, if not more so.
The reason people sit in a particular cafe -- and keep going back -- is because of the way it makes them
feel. It's all about the vibe.
That results from a combination of several factors. There's the aesthetic aspect, for example. The behaviour of the staff is also important. Obvious...
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